SkySports and BT Sports splashed out massive £3.01bn to secured domestic premier league tv rights in United Kingdom for 2013-2016 season, now Premier League has already offered TV rights deals for 2016 to 2019 and the SkySports and BT Sports will be locking horns again in the bidding war which can reach more than £4 billion for next 3 year deal but since Premier League as offered more live game packages there might be a third broadcaster trying to penetrate the market in Uk going head to head with SkySports and BT Sports, Eurosport is likely to bid for atleast one package.
The 2016-19 Premier League TV Rights Deal Bidding War:
There will be 168 games to be offered in 7 different packages unlike 154 games offered in the 2013-16 deal. SkySports will be looking to atleast retain the four first pick packages which will get them around 124 live matches a season and BTsports most definitely want to increase the current 38 games a season deal.
So if EuroSport and Qatar Sports network (beIN Sports) get serious into the bidding war the price of the three year deal might soar upto £4.5 billion for the 2016-19 deal. On Friday, 06 February 2015 Premier League will start accepting bids from the networks.
2016-19 Premier League UK TV Rights Deal Packages:
Live games are sold in packages for example the current UK Tv deal get SkySports 118 live matches a season which consist of 4 big packages and 1 small package. While BT Sports has 1 big package and 1 small making it 38 matches a season. Both channels will be looking to atleast retain the current packages for the next season which will get them more live games a season. Because 5 of the 7 big package have 28 games per season while 2 small packages has 14 games a season.
So it will be interesting to see how the bidding war goes on friday night but most likely outcome will of course by in SkySports and BT Sports sharing the same amount of games at slightly increased price.
History of Premier League TV Rights Deals from 1992 to 2016:
Since the start of premier leauge the TV deals has be very lucarative and even the first 5 year deal starting from 1992 to 97 was worth massive £191 million in domestic tv rights which were secured by SkySports. But ever since with every passing deal the prices has been rising ultimately providing alot of revenue to clubs. Here is the table showing the TV rights deals of Premier League since its inception back in 1992
|Period||Years||Broadcaster||Games Per Year||Total Games in deal||£ for Whole Deal||Cost Per Game|
|2007-2010||3||Sky & Setanta||138||414||£1706m||£4.12m|
|2010-2013||3||Sky & ESPN||138||414||£1773m||£4.28m|
|2013-16||3||Sky & BT||154||462||£3008m||£6.53m|